The Broadcasting Commission of Jamaica ‘Be Careful Who You Let in Your Home’ Campaign
Client:
The Broadcasting Commission of Jamaica (BCJ)
Role:
Inhouse Art director responsible for crafting the campaign visual direction and assets.
Deliverables included print and digital ads, billboards, bus shelters, and bus wraps..
The Broadcasting Commission’s user responsibility campaign served to exhort parents and older siblings of families to monitor the content that young children are exposed to on television.
The Commission had already been making strides in raising awareness of the TV content rating system through its ‘Know Your Ratings’ and ‘Remember the Ratings’ campaigns. The ‘Be Careful who you let in’ ads built on that momentum, using vivid, startling imagery to showcase the dangerous effects of unsupervised television viewing.