Branding & Visual Identity
Stand up, stand out, and stand for something.
We’ll help you develop a clear and cohesive identity and visual system that supports your cause. From logo design to typography, colour palette, and image guidelines, we ensure that each element aligns with your strategic goals.
Strengthen your organization’s most important asset with brand identity design that clearly articulates who you are, what you do, and why it matters.
Capabilities
Brand strategy
Logo design
Visual identity system
Brand style guide
Collateral design
Branded illustrations and icons
Why brand and visual identity?
Raise the profile of your organization or programme
Bolster your communication strategy with clear and cohesive visual products
Build trust and credibility
Clarify and affirm your purpose
Our identity work
10th Anniversary of the UN Plan of Action
Caribbean Protected Areas Gateway
World Press Freedom Day 2017
How we’ll work together
-
We will arrange a time to speak briefly about your situation and identify whether the branding and visual identity design is a good fit for you.
-
Once we’ve come to an agreement, we prepare a contract, an NDA (if necessary), and an invoice. We have experience working with contracts from local, regional, and international organizations, including extensive UN experience.
-
We will send a survey and a materials request list.
-
A participatory meeting where we discuss the results of the survey and present key observations and custom recommendations.
-
A concise PDF reflecting the results of the discovery and insights meeting, summarizing your brand’s attributes and position.
-
We collate and present mood boards to establish the general direction for the visual identity, and to facilitate collaboration before the logo and visual system is crafted.
-
We design the logo and visual identity system, including color palette, typography, and imagery.
-
We identify where and how your stakeholders interact with your brand and craft templates for the common touchpoints. E.g. social media posts, digital presentation, event signage, and apparel.
-
We deliver the final files for web and print, including a brand guide PDF. We facilitate the creation of a brand asset management system using your preferred software platform (e.g. Dropbox, Trello, Canva).