Jamaica Cancer Society ‘If you care, do your pap smear’ Awareness Campaign Pitch
Client:
Jamaica Cancer Society
Role:
Inhouse Art director responsible for crafting the campaign visual direction and assets.
In Jamaica, cervical cancer is the fourth most common cancer overall, and the second most common in women. Approximately 200 women die annually as a result of cervical cancer in Jamaica.
Understanding that cervical cancer represents a public health problem, the Jamaica Cancer Society sought to implement an awareness campaign to sensitize the public to the problem and the benefits of screening.