Office of the Children's Advocate ‘No Excuse for Child Abuse’ Awareness Campaign
Client:
Office of the Children’s Advocate (OCA)
Role:
Inhouse Art director responsible for crafting the campaign visual direction and assets.
Deliverables included print and digital ads, billboards, bus wraps, and wall graphics..
The Office of The Children’s Advocate (OCA) partnered with its key stakeholders to strengthen its advocacy against child abuse, in response to alarming media reports regarding the atrocities of sexual abuse against children. In collaboration with the Child Development Agency (CDA), Office of the Children’s Registry (OCR) and the United Nations Children’s Fund (UNICEF), the OCA called on more Jamaicans to break the silence on this intolerable violation of children’s rights. Sexual abuse is one of the most heinous forms of violence against children, which no child should ever have to endure.
The Marketing Counselors Ltd was tasked with creating an awareness campaign to shed light on the issue.