Frito-Lay Snacks Mixed Media Advertising
Client:
Frito-Lay
Role:
Inhouse creative art director responsible for crafting new campaign visuals and maintaining the global brand consistency.
Deliverables included print, digital ads, and supermarket collateral.
Frito=Lay required a number of sales boosting promotional campaigns for their diverse line of snacks. Displayed are a few advertising and marketing collateral created as the inhouse creative art director responsible for the account,
Tasks included:
Concept Development - Conduct/review industry and market research, brainstorming, and generation of creative ideas for the promotional campaigns.
Client Communication and Team Coordination - Present and discuss creative concepts and coordinate with multi-disciplinary team to ensure a cohesive campaign direction.
Copy Direction - Collaborate with copywriters to develop compelling and on-brand messaging.
Design Direction - Translate visual concepts into detailed design briefs for discussion with client and staff
Visual Development - Create visual assets, including illustrations, and photography.
Production Coordination - Collaborate with production teams to execute various media formats.
Quality Control - Maintain high quality standards and attention to detail in all creative aspects of the campaign.