The Jamaica Gleaner ‘Adding Value’ Advertising Campaign Pitch
Client:
The RJR Communications Group
Role:
Inhouse Art director responsible for crafting the campaign visual direction and assets.
Deliverables included print, digital and outdoor ads, bus wraps, and bus shelters.
Against the backdrop of declining newsprint sales worldwide, the Jamaica Gleaner sought to run an advertising campaign to remind the public of the continuing added value of one of the nation’s most trusted news source..