Puerto Seco Brand Refresh and Advertising Campaign
Client:
Guardsman Hospitality
Role:
Inhouse Art director responsible for crafting the new brand look and feel, including the campaign key art.
Deliverables included a website redesign and print and digital ads.
The Puerto Seco Beach & Park is one of the best known fun attractions for the entire family in Jamaica. After undergoing extensive renovations to upgrade the beach and park experience, the management team sought a brand refresh and campaign to sensitize the local public and attract visitors from overseas.
Tasks included:
Concept Development - Conduct/review industry and market research, brainstorming, and generation of creative ideas for the brand refresh.
Client Communication and Team Coordination - Present and discuss creative concepts and coordinate with multi-disciplinary team to ensure a cohesive campaign direction.
Copy Direction - Collaborate with copywriters to develop compelling and on-brand messaging.
Design Direction - Translate visual concepts into detailed design briefs for discussion with client and staff
Visual Development - Create visual assets, including illustrations, and photography.