Spider-Man ‘Far From Home’ Movie Premiere Event
Client:
Frito-Lay
Role:
Inhouse creative Art director responsible for adapting movie visuals and aesthetic into promotional materials for the Jamaican market while maintaining the global brand consistency and recognition.
Deliverables included invitations, movie tickets, parking passes, and supermarket collateral.
Doritos®, one of the fastest growing global snacks brands, sought to expand its reach by partnering with another globally known and beloved brand in Spider-Man. Through a global promotional partnership with Columbia Pictures' summer movie release, in association with Marvel Studios, Spider-Man: Far From Home.
In more than 35 markets around the world, Doritos launched a global marketing campaign offering fans a chance to boldly embrace their inner superhero.
As the inhouse creative art director responsible for the account, we were tasked with adapting the Spider-Man visuals and aesthetic to create a movie premiere event in Kingston, Jamaica.
Staying true to the international setting of the film, we designed promotional materials with a globe-trotting theme.